Last month, Xbox’s Chief Financial Officer (CFO), Tim Stuart, suggested that the company can offer XCLOUD (cloud game stream) for free, and this would be possible thanks to an ad plan. The executive’s statement took place during an interview at Wells Fargo TMT Summit, an annual event of technology and investor companies leaders.
The view I like to talk about is: We have the Xcloud game streaming, so you can sign the game Pass Ultimate and broadcast hundreds of games to any endpoint that has a browser experience.
For markets like Africa, India or Southeast Asia, perhaps places that do not prioritize the console, you can say, ‘Hey, you want to watch 30 seconds of an ad and then have two hours of game streaming.‘
Tim Stuart, CFO of Microsoft.
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As observed the The VergeThis proposal can be a good move for Microsoft in countries with much more smartphones than consoles.
Only with this Stuart statement is not yet possible to predict the availability of this new Xcloud alternative or whether all service titles would be released for free.
Currently, Xcloud is a good option for those who have no console, or usually spend time away from the video game, either in another home or traveling room. In these situations, it is possible to play large titles of the Xbox Game Pass catalog via streaming – a stable internet connection requires, of course.
Recently, the head of Microsoft’s Xbox and Games Division, Phil Spencer, came to Brazil to participate in CCXP. In an interview with CNNthe executive said that Brazil is the second country with the most Xcloud users.
Spencer also noted that the country leads to the use of game streaming via Smart TVs and assessed that the company can make more partnerships to expand this business:
We could partner as we did with Samsung to allow streams on Samsung Smart TVs on Samsung TVs. This is the number 1 market of people playing on Smart TVs in Brazil.
Phil Spencer to CNN.