All about Disney
Disney has some of the most powerful franchises in the world. Far beyond Mickey and Donald, the Empire today has Marvel heroes, Star Wars, Indiana Jones, among others.
Turn and move you see any of these movies debuting in theaters. But what about games? How does the Disney giant deal with this market?
THE Digital Look Explain to you now.
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A little history
- Disney has abandoned domestic development of games for several years, choosing to license its award -winning franchises for developers and outsourced editors.
- Yes, Disney has already owned studios, such as Lucasarts and Avalanche Software, but the model was not so profitable.
- Today, with the expensive production of games, Disney chooses to license its products.
- Spider-Man 2for example, it cost Sony $ 300 million!
- Of this total, at least $ 100 million were paid on leave.
- That is, Disney exposes its brand in an AAA game and still makes a lot of money from it.
- The company also celebrates different agreements to have its products in evidence.
- The most recent was closed with Epic Games: $ 1.5 billion to bring your most iconic characters into success Fortnite.
The future, according to an expert
In addition to the billionaire investment at Epic Games, Disney has just hired executives Bjorn Tornqvist (former Ubisoft Massive) and Ray Gresko (former Blizzard) to take care of new investments in the area, but they should not involve the purchase of developers.
According to analyst Rhys Elliot of Midia Research, the company should continue to adopt the current model. That is, injecting money into names already recognized by the market, such as Epic Games.
Regarding the possibility of large studios moving away from licensed games, the expert said Disney should be quiet.
Yes, the US $ 100 million charged by Spider-Man 2 They are very high values. However, the producer was able to profit the same way – thanks to the strong mark of her protagonist, which belongs to Disney.
According to Elliot, this will continue to repeat themselves because the characters under the company’s umbrella are too important in pop culture.
Electronic Arts recently said it would abandon this licensing model. The same company, however, has already sent two Marvel characters games: Iron -man and Black panther. That is, you will have to pay Disney rights the same way.
The information is from Wccftech.