All about Artificial intelligence
In a lecture held during Spotlight, an event that celebrated the 20th anniversary of the Digital Lookthe specialist in innovation and creativity Alexandre de Maio highlighted how artificial intelligence and games are revolutionizing not only the audiovisual market, but also, Education and culture.
During his speech, the entrepreneur, who founded the Save games – Company created to bring technology and opportunities to peripheral communities – And it’s one of the portal’s partners Free turnstilehe stressed the importance of taking advantage of the new digital age to reduce inequalities.
Read, below, the main points addressed in your lecture:
Democratizing the AI on the periphery
About two years agothe businessman decided Knowledge that already had to enjoy the wave of AI and democratization in the universe of games. “I decided to set up a company with look turned to the periphery, for inclusion. Thus was born Salve Games, gathering friends and a team of periphery to produce games and music videos with artificial intelligence, ”he explained.
According to him, Technology alone can expand inequalitiesbut, If used with the correct strategy, it opens new doors for people who, usually, would not have access to this market. “Every new technology tends to cause more inequalitybut we use this tool to bring new people to the market and promote inclusion”He stressed.
- Second May, Salve Games has invested in various innovative AI tools – such as Kling, Runway and Pica – To give life to Audiovisual and Games Projects who draw attention to both artists and major record labels;
- “We started using AI to produce videos and teasers for social networks. An example is the work done for the artist NPwhich is about to release a new album. For him, AI has facilitated the creation of an impactful visualizeressential for those who do not have large production structures, ”said the entrepreneur;
- In addition to audiovisual, the company is already producing More than eight gameseven developed in Unreal Engine 5one of the main technologies for today’s games;
- One of the projects that has gained prominence is A game set on the peripherythat has already attracted the attention of an international label;
- “One of the games we are doing highlights an artist with ten to 15 years of road, the moon, who, who, With the game, finally, it receives the deserved highlight”He commented.
Innovative cultural and educational projects
Among the most repercussion projects of the May company is the “Palmares Zombies”, Game that recreates the iconic Park of Palmares in the universe of “Fortnite“.
In order to rescue the memory of Zumbi dos Palmares and offer educational experiencethe project has narratives that teach about the economy and local politics. “We went to Palmares and rebuilt the place at Fortnite. The game, developed in partnership with the Preta Fair, brings educational mode that allows players to understand the History and Culture of space, ”said the expert.
Another innovative project is the “Realfest“Where the team transformed a Financial Education Course and Cultural Management in interactive experience inside the “fortnite”.
In partnership with Banco Pan, the project provided face -to -face classes for periphery students converted into levels and challenges in the game.
“Each class became a phase within the game and that increased significantly students’ engagement, because they knew that The final test would happen interactively In ‘Fortnite’, ”he explained.
Look at the future
SALVE GAMES’s trajectory shows how Technology can be allied with social causes and educationopening ways so that periphery talents gain visibility and access the opportunities previously restricted to large centers.
“We are in a process of approval with large record labels, seeking to use AI tools in a safe and responsibleso that the work of music videos and audiovisual productions is done with Ethics and Quality”, Concluded the entrepreneur.
These initiatives of Salve Games and other companies with similar objectives change the reality of numerous young peoplebesides discovering talents. This revolution, according to the founder, “wins the process of using games as a leverage of important subjects”And Opens new chapter in digital democratization in Brazil.
Who is Alexandre from May?
Alexandre de Maio It is one of the main experts in innovation and creativity of Brazil, in addition to the founder of Save games.
He shares his expertise about how technology is revolutionizing the process of artistic creationwith emphasis on Transforming impact on music and video games. Recognized for your ability to integrate innovation with artistic expressionAlexandre de Maio is a reference in the current scenario of new technologies in entertainment.
Spotlight
How will artificial intelligence change the future of the market? The event Spotlightwhich celebrates the 20 years of Digital Lookhe brought 30 renowned experts in the sector To answer this question on different fronts. The lectures and panels have approached since best practices in content generation until techniques to monetize your work.