The professionals were chosen after the departure of former boss Jim Ryan in March; Company has been suffering from cuts at the beginning of the year.
According to a press release, from June 1, 2024, Hideaki Nishino will be CEO of Platform Business Group from Sony Interactive Entertainment (SIE), and Hermen Hulst will be CEO of Studio Business Group from SIE.
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“These two leaders will have clear responsibilities and manage strategic direction to ensure that focus remains in deepening involvement with existing PlayStation users and expanding experiences for new audiences.”said the text.
Both Nishino and Hulst will report to interim CEO Hiroki Totoki.
New and old functions of Sony PlayStation CEOs
- As a current senior vice president of Platform Experience Group, Nishino is already integrated with PlayStation hardware and technology operations.
- In its new function, Sony says it will “continue to be responsible for technology, products, services and platform experience.”
- Hulst will have some new functions-he who is the current senior vice president and chief of the PlayStation studios.
- In addition to developing content for consoles, he also took care of the so -called PlayStation Productions.
- It is the company that makes the midfield between games and cinema.
- PS Productions was responsible, for example, by intermediating the arrival of The Last of Us to streaming.
- In his new function, Hulst will also now be responsible for the development, publication and commercial operations of Sony Interactive Entertainment’s original content.
- He celebrated the promotion on social networks:
A TRUSHER
The official announcement of the two new CEOs takes place in the midst of a busy start to the game industry.
In February, Sony announced that about 900 PlayStation employees – corresponding to 8% of all staff – would be fired. In addition, the company decided to close the studio it has in London.
The press release now states that the new structure has been established to provide “sustainable growth.”
Remembering that Sony had already announced Jim Ryan’s retirement in September last year. His official departure, however, occurred only in March.
The former powerful all was responsible for expanding company dominance in Europe, although he was living in the United States because of the profession. And it was precisely this longing for home that made him leave. In communicating his decision, Ryan said he spent a long time away from home – it was 30 years in North America.
The information is from Engagement.