Change marks the end of the company’s structure with two CEOs, announced last year
Sony Interactive Entertainment (SIE) announced Hideaki Nishino as his new president and CEO, from April 1, 2025.
Nishino, who joined the company in 2000 and acted as head of Platform Business Groupnow, it will be ahead of the whole SIE, which controls the PlayStation consoles, partner studios and services, such as the PlayStation Plus.
This change marks the end of the model of two CEOssomething that had been adopted in 2024, with Nishino leading the division of platforms and Herman Hulstformer chief of Guerrilla Gamesahead of Studio Business Group. From now on, hulst will report directly to Nishino.
Sony Chair Dance
- Beyond this restructuring in the SIE, the Sony Group CorporationSIE controller, will also undergo significant changes;
- Hiroki Totoki, current president, COO and CFO of Sony, will assume the position of president and CEO of Sonywhile Lin Tao, Senior Vice President of SIE Finance and Corporate Strategy, will be promoted to Sony’s CFO;
- The position of president of SIE has not yet been definedbut Tao’s successor in SIE will be announced later.
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Under the leadership of Nishino, SIE should continue with its focus on technological innovation and in IP expansionseeking to further consolidate the position of PlayStation in the console market, especially with the launch of the PS5 PRO in 2024.
Despite competition with Xbox, which stood out last year with its signature service Game PassSony will maintain your strategy of prioritizing the hardware of your consoleswith emphasis on quality and innovation, as already shown by Nishino’s recent statements.
Restructuring reflects a new phase for the companywho seeks Strengthen your leadership in the game market and explore new opportunities in the sector.
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Leandro Criscuolo is a journalist graduated from Cásper Líbero College. He has worked as Copywriter, digital marketing analyst and social networking manager. Currently, he writes for the digital look.
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Rodrigo Mozelli is a journalist graduated from the Methodist University of São Paulo (Umesp) and is currently writer of the digital look.