All about Artificial intelligence
The Swedish developer Kingresponsible for the Candy Crush phenomenon, adopted Artificial Intelligence (AI) to bring complexity to the more than 18.7 thousand levels of the puzzle. Technology is also used for Update older steps, avoiding any chance of boredom – Especially among longtime fans.
According to a report by Associated Press (AP)AI allows developers to focus on Creation of new trayswhile technology is applied to reconfigurations of what is already in the market, which would be “extremely”To perform manually.
“We are trying to implement it in existing problems to make the work of the teams faster or more and more I need faster“, Told the report Todd Green, general manager of the franchise, ensuring that will not replace the workers.
I was going as a Candy Crush assistant
- Green says the fun in solving the puzzles for most players is in “up and down“. relay old levels, ensuring that will still be worth for the voracious fans – and also among those who will have the first contact;
- “There is a very important group for us, among people who may have played before and, perhaps, have paused For a while, and then came back because they saw, heard or curious about what could be new, ”said Green;
- According to the manager, levels are not projected in order of difficulty: The complexity of the trays is unevenly distributed to give a feeling of variety;
- In this context, AI allows thousands of levels to be improved weeklyautomating the creation of the most difficult levels.
“Do this to thousand levels at once is very difficult manually, ”he said.“ So the most important to understand here is that We are using AI as a personalized design. ”
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Game that makes history
Released on Facebook in 2012Candy Crush recently reached the 300th version for customers. Since 2016King is controlled by the giant Active Blizzardafter a sales agreement for US $ 5.9 billion (R $ 33.45 billion, in direct conversion). The giant of the games, in turn, was recently sold to the Microsoft.
The constant update makes sense in a context where The phone is the main platform between players with eight years or olderaccording to the Entertainment Software Association (ESA) Commercial Association.
In the United States, consumers spent US $ 51.3 billion (R $ 290.87 billion) in video game content in 2024before US $ 49.8 billion (R $ 282.37 billion) in 2023. Mobile games represent Almost half of all these expensesaccording to ESA.
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