All about Google Play Store
Microsoft, one of the largest companies in the world, was already giving indications that it would go head in the mobile market, that is, that made for cell phones. In October last year, the company’s CEO, Satya Nadella, admitted to having made a mistake by setting aside this segment, including the decision, back there, to abandon the creation of Windows Phone.
Regrets aside, Big Tech has just made its entry into this world – and the news promises to shake market structures. No, Microsoft will not relive plans to launch its own mobile device. Instead, the company will launch its own app store, hitting Apple’s App Store and Google’s Play Store.
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The announcement was made by the president of Xbox, Sarah Bond, in an interview with Bloomberg. And she explained that the launch is very close: it will be in July this year!
How will Microsoft’s store be
- The name has not yet been released, but I would vote for something like Micro Store (haha).
- At first, the company should not face the giants and already established on Apple’s App Store market and Google Play Store.
- Both competitors exercise virtually a monopoly within this segment, being the almost exclusive stores of Android and iOS systems.
- Bill Gates’s company will start slowly, quiet, in hers…
- The initial plan is to offer Microsoft’s own games and additional content for these games.
- Over time, the store will begin to open the doors for external developers.
- And how will it attract these other developers? With cheaper and advantageous rates.
- Apple has been living for a long time a battle against Epic Games studio, responsible for Fortnite.
- And the discussion revolves around the price charged by the owner of the iPhone for the brands to expose their games.
- The question took such great proportions that it became a matter of justice and even the European Union had to intervene.
- Another big move from Microsoft in this business will be hosting your store on the web, on the internet.
- This, according to Sarah Bond, will allow the micro store (ie as it will be called) to be “accessible in all devices, in all countries, regardless of closed ecosystem policies.”
- That is, it will be available for owners of iPhone, Android and even in North Korea (if the dictator does not block access).
Market movements
This Microsoft project was only possible thanks to the purchase of Activision Blizzard in October last year. At first, the agreement of nearly $ 70 billion, the largest in the history of games, seemed to have been an eye on the company’s main game: the Call of Duty shooter.
Of course Microsoft will profit from COD, but the business is much more complex. Activision Blizzard also controls King Studio, creator of the Mobile Candy Crush phenomenon. And this may be the most important aspect of the transaction.
When launching an application store, the company would need a flagship, a strong game to convince people to buy there (even more in the early stages, without external developers). And it wouldn’t be the COD, since most of your players are on the consoles and on the PC. Candy Crush assumes this role.
Large companies focus more and more in this mobile segment. And the reason is the money. A report released earlier this year by Allied Market Research It shows that the sector generated revenue of $ 90.6 billion in 2022.
This corresponds to more than 25% of total global revenues with games. That is, a company that wants to profit from this necessarily need to be on cell phones as well.
And the forecast is for an expanding market. This same research states that the sector should reach the impressive figure of $ 270 billion by 2032. Doing the conversion, we are talking about over $ 1.3 trillion. Yes, video game is serious.
The information is from Bloomberg.
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