As the San Diego Comic-Con comes to a close this weekend, fans can still access a variety of new merchandise that has been released during the event. This year, the convention has expanded its offerings to include an impressive array of collectibles from popular films, TV shows, and video games, catering to fans of all genres.
With the convention ending on Sunday, the urgency to snag the latest merchandise is high. CNET’s shopping specialists have compiled a comprehensive guide featuring must-have items that are either available for immediate purchase or available for pre-order. This guide will be updated continuously as new products are released, encouraging fans to check back frequently.
It’s important to act fast, as popular items often sell out quickly. Collectors and fans are advised to finalize their orders without delay to avoid missing out on their favorite pieces.
New Merch Highlights from SDCC 2026
Hasbro: Exciting Collectibles for Everyone
This year, Hasbro is showcasing a plethora of new collectible figures and replicas, with over a dozen items already available for purchase. Pre-orders are currently open, and some items have already been snapped up by eager fans.
- KPop Demon Hunters Rumi Sain-Geom sword: $225
- Ghostbusters Ecto-Plazms: $90
- The Real Ghostbusters Kenner Classics: Janine Melnitz and Louis Tully 40th Anniversary Set: $47
- G.I. Joe Classified Series Lara Croft: $45
- The Legend of Zelda Heroes of Hyrule Princess Zelda: $28
- The Legend of Zelda Heroes of Hyrule Link: $28
Funko: Limited-Edition Figures for Fans
Funko/CNETFunko is catering to diverse fandoms this Comic-Con by releasing new figures inspired by franchises such as One Piece, Invincible, Star Wars, and others. Among the highlights are limited-edition pieces available through a raffle, including a coveted 20-figure SDCC2026 bundle aimed at dedicated collectors.
- Pop! Star Wars Ahsoka Tano (Kyber Crystal): $20
- Pop! Sanrio Hanamaruobake: $15
- 2026 SDCC Exclusive Bundle: $449
Mattel: A Range of Toys and Apparel
Mattel/CNETThis year, Mattel is showcasing a variety of new products for fans to express their enthusiasm. New apparel for franchises such as Monster High and Masters of the Universe is available alongside Hot Wheels toys, WWE action figures, and a new Halo UNSC M12 Warthog building kit.
- Halo UNSC M12 Warthog building set: $76
- Masters of the Universe Gym Bro Skeletor short-sleeve hoodie: $55
- Mattel Brick Shop Masters of the Universe Skeletor Havoc Staff: $65
- Hot Wheels Top Gun 40th Anniversary Set: $35
Walmart Collector Con: A Special Event
In a bid to join the Comic-Con excitement, Walmart has launched its own Collector Con, featuring an extensive array of action figures, vehicles, and collectibles. This event highlights products from popular franchises including Street Fighter, Star Wars, and Transformers, aiming to appeal to a wide audience of fans.