The acquisition of Activision Blizzard by Microsoft seems to have changed the course of the giant of technology on the field of games.
If the company’s bet was rather in the consoles field today, the company no longer sees Sony and Nintendo as so rivals.
At least that’s what you can understand by listening to Microsoft CEO Satya Nadella. In an interview with Bloomberg, he was asked about new markets, especially after the acquisition of the developer, which cost $ 69 billion – as well as a long two -year judicial battle.
His answer was here:
“We love games, in fact Microsoft Flight Simulator was created even before Windows, but we were third in fourth. And now with Activision, I believe we have the opportunity to very frankly be a good ‘publisher’ at Sony, Nintendo, PC and Xbox. So, yes, we are excited about this acquisition, and I am happy to have been able to approve it. ”
And the exclusive?
- Despite this strong statement from Microsoft’s boss, you still can’t know if he was just talking about isolated situations with Activision Blizzard or Xbox as a whole.
- The gringo site The VergeHowever, he says he believes he was talking about the larger context.
- That is, at the launch of exclusive Xbox on other platforms.
- The Verge listed a series of evidence of how this movement would have begun.
- Cited, for example, that the youtuber nate the hate referred to Hi-fi rushan exclusive Xbox, reaching the switch in a podcast earlier this month.
- Days later, Jeff Grubb revealed in GIANT BOMB who heard that Microsoft was thinking of bringing SEA OF THIEVES For Nintendo Switch and PlayStation.
- Stephen Totilo, from the Newsletter Game Filehe entered the conversation hours later to confirm that he had heard the same thing.
- According to The Verge, where there is smoke, there is fire.
What would explain this change?
Money, my dear ones. It is almost always about money.
Game market experts explain that large companies in the industry do not gain much money by directly selling consoles. Yes, there is profit, but it is much lower than previous generations.
The new hardware are true machines, with expensive processors and end up costing relatively cheap to the end consumer (at least in the US). A PlayStation 5, for example, comes out at $ 399.
Already the games, ah, the games are more profitable – as are the subscription services.
Rumors point, for example, that the long -awaited GTA 6, only he, only the game, will cost $ 150 at the launch. Not to mention the Deluxe version, which is always more expensive.
That is, it can cost almost half the price of the console. And the tendency is that the games considered AAA will be sold each time for a more salty price.
And even speaking of GTA, imagine that you can sell to Sony, Microsoft, and Nintendo consoles, besides the PC – that is, multiplies this profit by 4.
Did you understand the context? Continues to follow the wire. During the process of acquiring Activision Blizzard, Microsoft signed some agreements. One of the main ones is to keep Call of Duty on the PlayStation consoles for a period of 10 years.
Why? Because Sony doesn’t want to lose a sales champion. At the same time, it is good for Microsoft, which will make rivers of money selling a play game.
And when we talk about Activision Blizzard, we are talking about excellent franchises such as Overwatch, Diablo and World of Warcraft. It goes far beyond the COD. Exclusive Xbox follow the same logic: they should sell well.
And yes, it’s about money.
Point for the largest company in the world.
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